Bita left the corporate world at 24 to start her own company. Frustrated with the uncomfortable push up bras that didn't work, she came up with her first product, the Lavand Distraction Bra, that  was rated the #1 push-up bra only a few months after it hit the market.  Her strong passion for creating a new line that would be different and better, as well as her education from The Entrepreneur Program of USC's Marshall School of Business, has made the company what it is today. She now speaks at USC's MBA classes to share her experience of how focusing on products, quality production and customers have made her company a true success and has been awarded the USC's Distinguished Speaker Appreciation Certificate.  In less than a year, her first lingerie collection was on TV and in magazines; not to mention the great response these products received by many celebrities and Hollywood stylists. She strives for the best quality and integrity. After all, it's her name behind every product that she creates and represents. Nothing but the best is her axiom of choice. Her cutting edge style reflects on her products as she carefully chooses the finest to create the incomparable.  An exceptional quality and design is not a question for her. It's a must for all her products. Using sensual, alluring and breathable fabrics from Italy and France, along with the newest trends and colors, is only a start for creating each collection. She explains, "I wear all of my products. None of them hit the market unless I have tried them, and I'm completely happy with the fit, color, comfort, design and the look it creates. The concept of my products is not created in a closed room while old men, who have never worn lingerie, discuss what kind of lingerie will sell best.  I enjoy creating products that fill a need and make women feel feminine and beautiful." "I often laugh at how some PR agents try to mold their customers into something they're not.  They advise you to not let your customers know you're a business person and to advertise yourself as "a designer" only.  Basically, they teach you to be dishonest with your own customers.  That goes againt everything I believe in.  Yes. I studied business, but I'm also a woman.  I could not find what I was looking for in stores.  I knew I wasn't alone so I made it my business to fill the void.  Every feedback from my customers makes my day, because I care.  We're often told by our customers that we have the best customer service they have ever experienced.  Having unique products is a great start, but the experience is more important.  My team and I are dedicated to providing an exceptional experience to customers everyday." "Adore the body you're in.  There is nothing more attractive than a woman with confidence. Chic lingerie will enhance your beauty; just as the right make-up would. It speaks volume about how you take care of yourself. You don't need a push-up bra or a gorgeous lace brief to be beautiful. However, most women agree, when we wear beautiful and comfortable lingerie we feel good about ourselves. Going about our business at work, in that professional suit, only we know how good we look underneath it. It affects how we walk, how we talk and how we present ourselves. Fine lingerie is a beautiful experience that lasts all day."

PSALM 91 He that dwelleth in the secret place of the most High shall abide under the shadow of the Almighty. I will say of the Lord, He is my refuge and my fortress; my God; in him will I trust. Surely he shall deliver thee from the snare of the fowler, and from the noisome pestilence. He shall cover thee with his feathers, and under his wings shalt thou trust.; his truth shall be thy shield and buckler. Thou shall not be afraid for the terror by night; nor for the arrow that flieth by day; Nor for the pestilence that walketh in darkness; nor for the destruction that wasteth at noonday. A thousand shall fall at thy side, and then thousand at they right hand, but it shall not come nigh thee. Only with thine eyes shal thou behold and see the reward of the wicked. Because thou has made the Lord, which is my refuge, even the most High, they habitation; There shall no evil befall thee, neither shall any plague come night thy dwelling. For he shall give his angels charge over thee, to keep thee in all thy ways. They shall bear thee up in their hands, lest thou dash thy fott against a stone. Thou shall tread upon the lion and adder; the young lion and the dragon shalt thou trample under feet. Because he hath set his love upon me, therefore will I deliver him; I will set him on high, because he hath known my name. He shall call upon me, and I will answer him; I will be with him in trouble; I will deliver him, and honour him. With long life will I satisfy him, and shew him my salvation.